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Jumat, 20 Oktober 2017 - 10:40:41 WIB
HYPERBOLE IN THE ADVERTISEMENTS ON BHASA FM RADIO

Penulis : Mufli Sya’ir
- Dibaca: 30 kali -


Abtract:

Abstract: The use of language style is very important in literary work, including to make the readers/listeners interested in reading or listening to them. In this case, the researcher was interested in analyzing the hyperbole used in the advertisements at Bhasa FM radio. In this study, the data were collected by listening to the audio files of advertisements and noted them down. Then, the data were analyzed based on Ary et al’s (2010) theory. The result of the research are the descriptions about the forms, the meanings, and the functions of hyperbole used in the advertisements on Bhasa FM radio and how to make a good and effective advertisement especially on the radio. From 10 advertisements broadcsted from March 01th to July 31th, 2016, the researcher concluded that the usage of hyperbole was dominant in the slogan advertisement. It is also concluded that a good advertisement should cover five characteristics : it can connect with its audience, it is memorable and easily recalled, it provides information quickly and succinctly, it does not confuse the listeners or make them hunt for the pertinent information, it calls the listeners to action. As a suggestion, the researcher suggests the next researchers to analyze hyperbole printed or video visual advertisements which can be found on television, magazines, billboard and the Internet. 



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